Employers
It’s tough to find good employees, and even harder to keep them in a competitive labor market. As the labor force shrinks and new businesses compete for top talent, your company has to find innovative ways of recruiting and retaining human resources.
Employers who offer commuter assistance programs are often at a competitive advantage when recruiting new employees. Not only do commuter assistance programs expand the reach of your potential labor market, they also add additional value to your fringe benefits package.
A sample case study can be found as close as Destin, FL, where local resorts and hotels were having difficulty recruiting employees. When the local labor market produced very little results, the resorts banded together and, through the use of a sponsored vanpool program, were able to recruit new employees from as far as 60 miles away.
Commuter assistance programs also help you retain skilled employees. When issues such as business relocation or employee vehicle problem arise, commute options provide built-in safety nets to help address such mobility barriers.
Retaining quality employees also cuts down on recruitment costs, and as studies have shown, new employees account for almost 80 percent of mistakes on the job.
